77% of adult Canadians read a print or online newspaper at least once a week in markets where dailies are available, according to the 2009 readership study released by NADbank. Most (73%) are reading the print editions, 22% read the online editions, and only 4% read online exclusively. Readership is flat or even slightly increased from last year, and is fairly consistent across age groups and occupations.

Canadians also are for the first time spending more time online - 18 hours per week - than they are watching television, though their TV time has also increased, according to a new Ipsos Reid tracking study. But Canadians aren't neglecting their newspapers, magazines, or radio either; the hours spent with these media have remained stable. So where do they find the time?